Continuing education at Starbucks
Why doesn't Starbucks send out weekly texts/emails to its employees, with this format:
-Scenario
-Starbucks policy that pertains to that scenario
-Starbucks' preferred way for staff to address that scenario
-Request for voluntary suggestions from employees about how they would address the scenario, about things that have taken place while they have worked at Starbucks, about their questions and concerns. Starbucks could even have contests for creative problem-solving, as long as scenarios weren't identifying of customers or staff.
The entire thing should be readable in 5 minutes.
I would also start talking to those of the Starbucks marketing department who majored in subjects such as English, Art History and Multicultural Studies. The subject of those discussions could be about designs for Starbucks cups that acknowledge Starbucks' embarrassment and that also do things such as quote authors, reprint images, talk about the countries with which Starbucks conducts fair trade.
One of my first design ideas if I were consulted, which I wasn't, would be to have a series of Starbucks Embarassment cups. If you can have all-red cups during the holiday season, why can't you have cringing people with red faces on Starbucks cups for a while?
I don't really know how to draw. People who do could think of designs that address the essence of the situation.
This is the age of the emoji, isn't it? Particularly younger people are used to using designs electronically to talk to each other for things that either can't be conveyed in words or that can't be concisely and repeatedly conveyed in words over weeks or months.
Another design idea would be to have the Starbucks mermaid holding one hand over her eyes and forehead, in a classic gesture of embarrassment.
Why not also have a phone number for anonymous texts or a Web address for emailing concerns on every Starbucks cup?
Comments
Post a Comment